Shaping social norms – can ‘community’ act as an instrument of change to encourage environmental citizenship?

It's Friday afternoon and I'm having an internal debate with myself (note to self: get out more) about what it is exactly that I'm trying to achieve with my research, and whilst it might not seem like much of an output at the moment, here are a few bullet points briefly summarising my thoughts:

Shaping social norms – can ‘community’ act as an instrument of change to encourage environmental citizenship?

• Individuals exist within multiple instances and elements of ‘community’ across multiple social networks - e.g. work, family, clubs, neighbourhood associations etc...
• bonding and bridging social capital within those communities can act as a means of encouraging change
• power within the community can be utilised (consciously or sub-consciously) as a means of top-down distilling/encouraging of adoption of new social norms (think of Scandinavian countries…)
• can combine to encourage pro-environmental behavioural change across all sectors of society including Defra's ‘honestly disengaged’ through internalising of new social norms as individuals strive to conform...

Will I still think this next week? Will I still be sat at my desk talking to myself?