Tuesday, October 20, 2009

Bridging the Apathy Gap | ClimateBiz.com

An interesting snippet of extra information to add to our discussions as to why appealing to the consumer as a rational decision maker doesn't always work, even with a proven economic incentive of saving money in place...the answer according to this is that they can't really be bothered...although whether that is actually news or not is an altogether different point...

Bridging the Apathy Gap | ClimateBiz.com

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